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Phoenix: At-Home Shockwave Therapy for Erectile Dysfunction


The Phoenix is an affordable device that offers at-home treatment for erectile dysfunction, using Low-Intensity Extracorporeal Shockwave Therapy (LI-ESWT, or “shockwave therapy”). Shockwave therapy is one of the most promising new treatments for erectile dysfunction.

The treatment uses a device that administers low intensity sound waves to the penis in order to promote vascular regeneration (angiogenesis). The sound waves may also break up and eliminate the buildup of plaque, which causes blockages in arteries in the penis.

Dozens of clinical trials1 have shown it to be a safe and effective treatment for vascular erectile dysfunction (ED resulting from insufficient bloodflow). Shockwave therapy has also shown promise in treating Peyronie’s Disease.

The treatment is administered in a clinic using an expensive medical device (which can cost $30,000 or more). Patients usually receive several treatments per week, over a period of 6 to 12 weeks, and the total cost can be $3,000 to $10,000.

It’s important to note that LI-ESWT is not a permanent cure. Patients lose the beneficial effects after one to two years, and must repeat the process, making this a very expensive treatment option.

Shockwave Therapy at Home

A southern California company called Launch Medical is currently distributing a new product, the Phoenix, which allows men to administer LI-ESWT therapy at home. The device was developed by inventor Jon Hoffman, author of the book Inventing Success: Five Steps From Idea To Shelf.

Dr. Paul Thompson, co-creator of the Phoenix, is the Chief Medical Officer for Launch Medical, and President of the Thompson Clinic. Dr. Thompson is a board-certified urologist and a Fellow in the American College of Surgeons. He is a member of the American Medical Association, Missouri Medical Society and American Urology Association. 

According to Dustin Wolff, co-founder of Launch Medical, the Phoenix uses the exact same treatment protocol (number of pulses, frequency, and intensity) as the clinical equipment. Each treatment delivers 15,000 pulses at 3.0 bars (a bar is a measurement of pressure corresponding 100 kilopascals, or roughly to the atmospheric pressure at sea level).

The Phoenix comes with clear instructions – including online videos – for using the device, and how many sessions are required. The device has LED indicators to tell you when you need to change positions. It also has a “lock out” feature to prevent you from over-treating. This is an important feature. Shockwave therapy damages tissues at a cellular level, triggering your body to “rebuild” the damaged areas. But too much damage can actually be harmful, and set back your treatment. That’s why it’s important to use a device that has been designed based on clinical treatment protocols.

The Phoenix has been tested with hundreds of patients who have seen significant improvements in SHIM scores. (The company has not published an FDA-approved clinical study because the costs are prohibitive.)

It sells for $849, and is currently shipping.

Is It Too Good to Be True? – a Review of the Claims

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We asked Dustin Wolffe, co-founder of the company, how they are able to sell the device for such a low price, when clinical shockwave devices cost tens of thousands of dollars.

The big difference is the amount of use the device will get. A clinical unit is used all day, every day, for weeks or months at a time between servicing. The home unit will only be used once every few days, until the treatment is completed, so it doesn’t need to be “industrial grade.”

The company has also made several engineering advances to improve and lower the cost of the device, and has filed three patents.

Hands-On Experience and Tips for using the Phoenix

Having tried the Phoenix, we have some helpful information and tips that go beyond what you’ll find on their website.

  • The Phoenix is not a rechargeable device. It needs to be plugged in when in use. so find a comfortable place near an electrical outlet.
  • The Phoenix is pretty loud. Not jack-hammer or leaf-blower loud, but certainly louder than a typical vibrator. It’s pretty close to a barber’s hair clipper.
  • The Phoenix comes with several packets of Lidocaine numbing cream. We’ve heard from lots of men in online discussion forums, and haven’t found anyone who uses this.
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    It also comes with a few packets labelled “Heat Shield.” This is simply a lubricant. You can use any water-based sex lube, or you can buy a lube specifically intended for shockwave treatments. Medline offers 12 squeeze bottles of sonic gel for under $30. You can put a little lubricant in a shallow bowl so you can dip the tip of the Phoenix if it starts to dry out.
  • Treatment is applied to a flaccid penis, holding it by the head to stretch it. This can be very awkward, especially if you get lube on your hands. As a tip, place a cock-ring or constriction band just behind the head of your penis; this will give you something to grip.
  • You will get lube on your hands, and everything you touch, including the Phoenix. Have some wet-wipes or a damp towel nearby!
  • After each use, be sure to remove and clean the tip using alcohol or an anti-bacterial cleaner.
  • The O-ring on the base of the tip is subject to a lot of stress and can wear out; you can buy replacement O-rings at Amazon if you need them.
  • As part of the overall treatment plan, the company also recommends that you use a penis pump for ten minutes, twice a day.
  • For more information, see our video on Unboxing the Phoenix.

The Bottom Line

Shockwave therapy has been shown to be a safe and effective treatment for vascular erectile dysfunction (the most common cause), as well as Peyronie’s Disease. (It is not an effective treatment for other causes of ED, such as nerve damage, low testosterone, or side effects of medications.)

The Phoenix brings the price of shockwave therapy down to an affordable point, and allows men to administer the treatment themselves in the privacy of their home.

Phoenix is a revolutionary new option for men with ED!


  1. Sokolakis, Ioannis; Hatzichristodoulou, Georgios. “Clinical studies on low intensity extracorporeal shockwave therapy for erectile dysfunction: a systematic review and meta-analysis of randomized controlled trials.” International Journal of Impotence Research. Jan 2019. <>

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